Cake packaging design

Product innovation

Based on the brand positioning, Pinwu created innovative packaging and tool designs for it.

The selling point is the focus of consumers, and the first thing to grasp the psychology of the person ordering the cake: reflect their own taste and intentions – let the person receiving the cake think that he has spent thought. Conical birthday hat, dry ice box, aromatherapy, plant-friendly tableware, voice message function, cake cutting chart and so on, all details make the birthday party climax. In the end, all innovative experiences come from the real movement of consumers, all brands and product design to focus on the “birthday” this one thing, and ultimately focus on the “birthday”!

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