Nowadays, young people have become the main force of market consumption. I found that the packaging design of products popular among young people, especially FMCG products, mostly have the following three characteristics: simplicity, personality and good-looking
Simple: from the copy to buy color graphics are simple and clear to understand, high transmission efficiency.
Personality: The whole design has a symbolic squeeze point, photographic memory.
Good-looking: in line with young people’s aesthetic taste, can arouse the desire to buy and share.
Packaging design is really important, not only to show the product, but also to represent the brand image.